Introduction

There has been a significant impact on the visual appearance and experience of the urban environment as a consequence of the emergence of augmented public space. What follows is an attempt to capture at least some of the reality of this transformation in the inherent structure of urban spaces, where the virtual forms inherent in the interaction with media content are experienced simultaneously with the real structure of the built environment. Such a transformation has occurred primarily through the integration of the built environment with the, so called, “media layer” in that a range of digital display technologies and communications media now coexists with architecture. At the most basic level, one key argument is that, due to the application of display technologies such as large LED screen displays into city centre environments and the pervasive use of personal mobile communications devices, the majority of city centres in the UK now fall into the category of augmented urban spaces rather than this being confined to major international and global cities as suggested elsewhere (Manovich 2006).

A Case Study on the site-specific nature of Urban Screens

Themes:

  1. The Mediation of Place and Locality
  2. The Distinction between the Real and the Virtual
  3. The Body as a Frame of Information